Real-life stories, stubborn independence, and how honest Israeli news can spark business and community growth at the same time.

Who’s Behind It All

Let’s get this clear up front: we’re NAnews and Nikk Agency, operating out of Israel, with no political backers, no hidden funding, and no committees telling us what to do. Just a personal project, run on our own dime, because we believe Israel deserves to be told in full color—messy, honest, contradictory, and real.

No outside influence, no backroom deals. We don’t answer to anyone except our own audience, and sometimes not even them—this is independent journalism and business, for better or worse. If we mess up, we own it. If we strike gold, it’s pure luck and a lot of stubborn effort.

The Why Behind the Work

The goal is as simple as it is ambitious:

— Put Israel on the map for those who are tired of generic headlines.

— Tell more real stories, and erase the static between people and events.

— Answer genuine, day-to-day questions, not just repeat the same old wire reports.

We put out at least 60 pieces a month. Not a typo. Languages? Russian, Hebrew, English—sometimes others if the moment calls for it. Topics? Politics, culture, economics, community news, the “small stuff” that makes up real life, and yes, sometimes hard investigative reporting. It’s a side project that’s become a lifeline—most of it gets done after hours, on buses, at midnight, or with a cup of instant coffee when the world is quiet.

Nikk Agency: Business, But Never Boring

Now, the other half: Nikk Agency. This is not just a side hustle—it’s my main gig. Registered (עוסק מורשה), operating legally and transparently in Israel, with a focus on digital marketing, full-funnel lead generation, and the kind of hands-on work that small and medium businesses here actually need. Not just websites, but real, qualified clients. The method is always: strategy, analytics, Google Ads, SEO, website repairs, local push—making sure your corner shop gets found just like the big chains do.

Been doing this for six years, all digital, all-in. My background? From door-to-door sales agent to commercial director for a team of 250 (different country, long story), then two degrees—management and an MBA—and a complete reboot in Israel, building everything from scratch.

Content, The Long Way Around

We don’t do press releases and cookie-cutter SEO. If a grandmother in Safed bakes challah and yells at Google Maps for sending her to the wrong alley, that’s a story. If Tel Aviv loses power, and someone draws with a flashlight on the wall, you might see it in a news piece, and maybe later as a spark for a marketing campaign.

People don’t ask for “Israel News”—they want to know:

— How do I open a coworking space in Netanya?

— What bus runs from Haifa after 11 p.m.?

We answer step by step, with documents, tips, and zero arrogance.

SEO grows because people actually get what they’re searching for. A long-form article is the base; then there’s Telegram voice messages, Instagram stories with unsteady hands (and a stray finger in the frame), a podcast with clinking coffee cups and background chatter. Come in from any direction—you’ll find something that sounds real.

Israel News, No Filter

We’re not mining keywords—we’re telling stories as they happen. Most of what ends up as “Israel News” here comes from lived experience, private notes, or spontaneous community moments. I’ll say it: Israel News, Israel News, Israel News—not because Google likes it, but because it’s my reality.

Funding and Feedback

Support matters—there’s a Patreon and PayPal, receipts are public, and every shekel goes back into publishing more. No mysterious donors. If something doesn’t work, we say so. You can always email info@nikk.agency with tips, critiques, or ideas.

Why It Actually Works

We’re fast, but never sloppy. Every quote, every fact, every offer gets checked, double-checked, and sometimes torn up if it doesn’t feel honest. Marketing campaigns aren’t “set and forget.” We test, adjust, toss out what’s dead, and keep the feedback coming.

Details, Docs, and Open Doors

Privacy policy isn’t hidden—it’s up front. Surprise costs belong in escape rooms, not in news or business. We answer emails, DMs, and yes, the occasional knock on the door.

The Rhythm and The Rest

Short, punchy paragraphs. Long, rambling thoughts. Sometimes a joke in parentheses. Always straight talk. No synergy-speak, no “next-level paradigm shifts.” Just an authentic voice, practical process, and a relentless check on what’s real and what’s fluff.

We are NAnews and Nikk Agency—Israel, busy streets, hands on keyboards, always checking the facts, always following the feeling. Every story, every campaign, every “Israel News” headline is real, alive, and meant for people, not bots.